Cookie Policy

Last updated: 19 December 2025

This Cookie Policy explains how Willdone (“we”, “us”, “our”) uses cookies and similar technologies on our website (the “Website”).

For more information about how we use personal data generally, please see our Privacy Policy.

1. Who we are and how to contact us

Contact email: hello@willdone.co.uk

(Operator legal details may be shown in a Legal Information section on the Website and or at checkout.)

2. What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies (like pixels, tags, local storage, SDKs, or scripts) can also store or access information on your device.

3. Why we use cookies

We use cookies and similar technologies to:

  • make the Website work properly
  • keep the Website secure and help prevent fraud
  • remember your preferences (where enabled)
  • understand how the Website is used (analytics), so we can improve it (where enabled)
  • support payments and checkout (via Stripe)

Under UK rules, you must be told clearly what cookies do and what they’re used for.

4. Types of cookies we use

4.1 Strictly necessary cookies

These cookies are required for the Website to function (for example, security, session management, load balancing, and basic features you request). These do not require consent under the cookie rules when they are genuinely essential for what you asked the site to do.

4.2 Preference cookies

These remember choices you make (for example, language or display preferences). These are not always strictly necessary, so we will only use them if you enable them in our cookie settings.

4.3 Analytics cookies

These help us understand how visitors use the Website (for example, pages visited, time spent, errors). We will only use analytics cookies if you consent via our cookie banner or settings. Consent must meet the UK GDPR standard (freely given, specific, informed, and signalled by a clear positive action).

4.4 Marketing cookies

These track browsing activity to show relevant advertising or measure marketing performance. If we use these, we will only set them with your consent.

5. Third-party cookies and technologies

Some features we use may involve third parties placing cookies or accessing information on your device (for example, payment providers, embedded content, analytics tools). These third-party technologies are also covered by the cookie rules.

Stripe: If you pay for a service, Stripe may set cookies or use similar technologies to process payments and help prevent fraud.

6. Your choices and how to manage cookies

6.1 Cookie banner and settings

When you first visit our Website, we show a cookie banner or settings tool that lets you:

  • accept all non-essential cookies
  • reject non-essential cookies
  • choose which categories to enable

Non-essential cookies should not be set until you have given consent, and consent must involve an unambiguous positive action.

6.2 Browser controls

You can also control cookies through your browser settings (for example, blocking cookies or deleting stored cookies). If you block strictly necessary cookies, parts of the Website may not work.

7. Cookie list (what we actually set)

Cookies can change as we update the Website. We recommend listing the cookies you use here (or via your consent tool) including name, purpose, provider, and expiry.

Strictly necessary (examples):

  • [cookie name] – [purpose] – [expiry] – Provider: Willdone
  • [cookie name] – [purpose] – [expiry] – Provider: Stripe (if applicable)

Analytics (only if enabled):

  • [cookie name] – [purpose] – [expiry] – Provider: [e.g., Google Analytics/other]

Preferences (only if enabled):

  • [cookie name] – [purpose] – [expiry] – Provider: Willdone

Marketing (only if enabled):

  • [cookie name] – [purpose] – [expiry] – Provider: [provider]

8. Changes to this Cookie Policy

We may update this policy from time to time. We will post the updated version on the Website and update the effective date.

(ICO guidance notes cookie and privacy guidance may be updated in light of legislative changes, so we periodically review our approach.)

9. Contact

Questions about cookies or your privacy? Email hello@willdone.co.uk.